Sarah Marian Willis | The Game Plan

Oliver Buchannon

Sarah Marian Willis

I diagnose what's broken in hospitality operations and fix the right thing first. Ghostwriter. Strategist.

The Price of Generosity

The Price of Generosity

The true cost of charging for everything

Aug 5, 2026

Before Kiambethu Became a Tour

Before Kiambethu Became a Tour

Issue #30

Jul 29, 2026

The Barrier Problem

The Barrier Problem

Issue #29

Jul 22, 2026

Event Hospitality: Capturing the Crowd

Event Hospitality: Capturing the Crowd

Issue #28

Jul 15, 2026

Intentional Patios: More Than Just Fresh Air

Intentional Patios: More Than Just Fresh Air

Issue #27

Jul 8, 2026

Notes from the Most Remote House on Earth

Notes from the Most Remote House on Earth

Issue #26

Jul 1, 2026

The Sleepless Night That Built an Empire (And What It Means for Your Lodge)

The Sleepless Night That Built an Empire (And What It Means for Your Lodge)

Issue #25

Jun 24, 2026

A Table Laid Against the Wilderness

A Table Laid Against the Wilderness

Issue #24

Jun 17, 2026

When Food Became F&B: What Hospitality Lost When It Stopped Feeding Guests

When Food Became F&B: What Hospitality Lost When It Stopped Feeding Guests

Issue #23

Jun 10, 2026

The Guide's Playbook: What Jackson Looseyia Teaches Us About Reading the Room Before Anyone Walks In

The Guide's Playbook: What Jackson Looseyia Teaches Us About Reading the Room Before Anyone Walks In

Issue #22

Jun 3, 2026

The Silent Pivot: What OYO's Quiet Rebuild Teaches Us About Doing Less, Better

The Silent Pivot: What OYO's Quiet Rebuild Teaches Us About Doing Less, Better

Issue #21

May 27, 2026

THE LIFESTYLE HOTEL: WHY THE FUTURE OF HOSPITALITY ISN'T RELAXATION — IT'S TRANSFORMATION

THE LIFESTYLE HOTEL: WHY THE FUTURE OF HOSPITALITY ISN'T RELAXATION — IT'S TRANSFORMATION

Issue #20

May 20, 2026

Your Rooms Aren't Bedrooms Anymore: The 48-Hour Guest Is Dying

Your Rooms Aren't Bedrooms Anymore: The 48-Hour Guest Is Dying

Issue #19

May 13, 2026

Banoffee Pie and Broken Promises: Why Your Menu Isn't Communicating

Banoffee Pie and Broken Promises: Why Your Menu Isn't Communicating

Issue #18

May 6, 2026

The Kitchen Boy Who Became India's First Hotelier

The Kitchen Boy Who Became India's First Hotelier

Issue #17

Apr 29, 2026

The Woman Who Gave Up Her Own Bed

The Woman Who Gave Up Her Own Bed

Issue #16

Apr 22, 2026

The Driver Who Knew Everything

The Driver Who Knew Everything

Issue #15

Apr 15, 2026

Certainty Arrives Too Late. Paddle Out Early.

Certainty Arrives Too Late. Paddle Out Early.

Issue #14

Apr 8, 2026

Ray Kroc Didn't Sell Burgers

Ray Kroc Didn't Sell Burgers

Issue #12

Mar 25, 2026

Sell Before You're Ready: The Cortijo Gamble

Sell Before You're Ready: The Cortijo Gamble

Issue #11

Mar 18, 2026

The Motorbike Boy Who Invented Luxury Safari: Are You Selling Trips or Preparing Guests?

The Motorbike Boy Who Invented Luxury Safari: Are You Selling Trips or Preparing Guests?

Issue #10

Mar 11, 2026

The Kitchen Boy Who Stopped Fifth Avenue: Are You Processing Customers or Hosting Guests?

The Kitchen Boy Who Stopped Fifth Avenue: Are You Processing Customers or Hosting Guests?

Issue #9

Mar 4, 2026

Fred Harvey Edition: The Man Who Systemised the Wild West

Fred Harvey Edition: The Man Who Systemised the Wild West

Issue #8

Feb 25, 2026

The Porter: The Most Powerful First Impression You're Not Managing

The Porter: The Most Powerful First Impression You're Not Managing

Issue #7

Feb 18, 2026

Fresh Eyes: How Four Refugees Built Asia's First Luxury Hotels

Fresh Eyes: How Four Refugees Built Asia's First Luxury Hotels

Issue #6

Feb 11, 2026